STRATEGIES
Main Competitive Strategies of Fras-le:
- Ensure sustainable return to shareholders;
- Ensure competitive costs;
- Maximize asset utilization;
- Expand revenue opportunities;
- Have a contribution margin that ensures profitability and competitiveness;
- Keep profitable business units;
- Global expansion.
ADVANTAGES
Main Competitive Advantages:
- Technology that suits customer needs;
- Product quality and brands that are recognized on the market;
- Long-term business relationship;
- Differentiated services (technical support and quick response);
- Competitive strategies focused on price and promotional campaigns;
- Relevant presence on strategic markets;
- Strong International action;
- Production capacity;
- Human potential to maintain business;
- Research and Development Center (R&D);
- Proving ground for real-life testing and simulations;
- Diversification of product lines;
- Product portfolio consisting of more than 14,000 items;
- Revenues originated predominantly from the Aftermarket segment;
- Synergies in shared services and marketing.